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Mumbai, 19 May 2025: Home appliances are no longer just about functionality; they are now an extension of style and smart living. Consumer preferences are also shifting towards more premium products, with higher capacities, that offer technology-driven features for added convenience. Aligning with this, the Appliances business of Godrej & Boyce, part of Godrej Enterprises Group has launched AI-powered Eon Velvet Side-by-Side Refrigerators that offers a seamless blend of aesthetics and technology.
Powered by AI, this 600L large capacity refrigerator automatically optimizes cooling and energy consumption by sensing food load and usage like door openings, ensuring food stays fresher for longer. Additionally, with intelligent modes like Eco mode for automatic temperature regulation, Holiday mode for energy conservation when you are away, and Super Freeze mode for quick cooling, the made in India refrigerator provides unparalleled convenience by adapting to the ever-changing storage needs of consumers. It also features a Smart Convertible zone with temperature ranging from -3°C to 5°C enabling it to be used as a freezer, chiller or pantry section. With advanced inverter compressor to adjust its operations intelligently for greater efficiency, durability, and silent operation, a sleek digital touch panel on the door, and much more the refrigerator is designed to offer much greater convenience to users. Available in two elegant color options—Opera Rose & Opera Black, this refrigerator truly elevates your kitchen décor and day to day living.
Anup Bhargava, Product Group Head – Refrigerators at Appliances business of Godrej Enterprises Group said, “Today’s consumers are looking for premium kitchen appliances that deliver high performance and complement their lifestyle with smarter features. Godrej’s latest AI-powered Eon Velvet side-by-side refrigerators are high on aesthetics, offer smart tech for cooling performance, come in a large capacity with flexible storage solutions to unlock true convenience and lift the décor in Indian kitchens. With our new launch, alongside a wide range of refrigerators spanning several capacities, we are targeting 25%-30% growth in refrigerators during this summer season.”
This range is currently available at starting MRP of INR 1,15,990/- across leading e-commerce platforms and offline pan-India stores.
Product link: https://www.godrejenterprises.com/home-appliances/refrigerators/side-by-side-frost-free/p/rs-eonvelvet-646-c-rit-op-rs
About Appliances Business of Godrej Enterprises Group
Appliances business of Godrej & Boyce, part of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of ‘Things Made Thoughtfully.’
Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices.
The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer – rated after-sales service through 950+ service centers and 4000+ SmartBuddy service experts pan-India.
To learn more visit: https://www.godrejenterprises.com/home-appliances
